Call me a snowflake but I have a problem with the term ‘real women.’ I’ve had it for some years now. I know because I spoke to @rachelperu quite some time ago about it & I said then that I wanted to write a blog post about it. Obviously I never did.
The other day I received a marketing email from one of the UK’s much loved retailers with the subject title – lingerie designed, modelled and worn by REAL women – and I thought the time to write is right now.
Now I absolutely love this campaign, as I truly have an issue with only seeing underwear and swimwear on ‘perfect,’ airbrushed, young, white bodies and it is about time that we get to see a full range of shapes, sizes, skin colours and ages. I am 100% here for that.
Yet the term ‘real women’ irks and grates on me like Cheddar on a big, metal holey thing.
By saying that the women in these images are real, you’re saying that others are not. That the stereotypical models used to model lingerie aren’t real women? Oh but they are. They’re just blessed with amazing genes and probably work incredibly hard to have that figure.
It’s like the phrase – real women have curves – yes, absolutely they do but some other real women do not. Not one. Straight up and down. Muscular. Angular with hard edges. Yet still a real woman.
Back in 2019 one brand put out a model call for ‘real women with real bodies’ so did that mean that it was open to us all? Nope! Fortunately, someone had a word and they changed the language.
Why do we have to celebrate one group of women while essentially putting down another? I appreciate that it’s because many women have, for years, been made to feel crap about themselves due to all the traditional marketing/models used and now it’s time to celebrate them. Again, abso-blumin-lutely! I just don’t want it to be at the cost of making other women feel any less of a woman.
Seeing a full range of bodies in the media and advertising really is important to help most of us feel more confident and happy with what we have and not be self critical or torment ourselves with a lifetime of trying to achieve the beauty ideal that is unattainable for most.
However, can’t we just be genuinely diverse and celebrate us all at the same time, never to the exclusion of others? I’m definitely not normally one to get so sensitive over a word, I know there’s no actual harm intended, but anyone else agree that we’re all real and maybe it’s time to ditch this expression from advertising, magazines and general conversation!? 🤷🏼♀️